Author: stuart mitchell

  • My Book. It’s comin.

    My Book. It’s comin.

    I’ve spent most of my adult life in rooms most people never see.

    The truth is, I was in those rooms long before I was an adult.

    I grew up around the back side of things.

    Need a few years. It’s comin.

    Loading docks. Convention halls. Service corridors. Union men. Truck drivers. Carpenters. Freight guys. Characters who seemed larger than life. Men who could build an entire city overnight and disappear before the people who came to enjoy it ever knew they were there.

    As a kid, I didn’t completely understand the world I was watching.

    I do now.

    There is the world everyone sees — the over world.

    The lights. The stages. The executives. The customers. The celebrities. The handshakes. The finished product.

    And underneath it is another world.

    The underworld.

    The docks. The labor. The freight. The favors. The relationships. The arguments. The handshakes that mean something different. The people who know how things actually get done.

    I’ve spent my life moving between the two.

    In some ways, I think that’s what I’ve always been: a conduit between the underworld and the over world.

    And after more than four decades of watching those worlds collide, I’ve decided to write down what I’ve seen.

    DOCKSIDE: Memoirs of an Invisible Man.

    This isn’t a business book.

    It isn’t a leadership manual, a corporate autobiography or a collection of carefully sanitized stories designed to make everyone look good.

    It’s the story of a life lived mostly behind the curtain.

    A childhood spent watching.

    An adulthood spent doing.

    And a career spent standing in places where you can see both sides of the wall.

    There will be trade shows and freight. Road stories and family stories. Mentors, characters, victories, disasters, cities, docks and probably a few stories that some people assumed would disappear when the trucks pulled away.

    But more than anything, Dockside is about the invisible people.

    Because I’ve learned something after all these years:

    The people you don’t see are often the people making the world you do see possible.

    I know them.

    I was raised around them.

    I became one of them.

    And somewhere along the way, I realized I had a story to tell.

    I’m going to write it the same way I lived it — one memory, one city, one character and one dock at a time.

    Someday, when my last truck is loaded and my last show is out, I’ll release it.

    Until then, I’m writing.

    DOCKSIDE
    Memoirs of an Invisible Man

  • On the Road Again: Episode1 Hells Kitchen, Fanatics Fest, coming home…

    On the Road Again: Episode1 Hells Kitchen, Fanatics Fest, coming home…

    I’ve spent the last couple of weeks in New York working Fanatics Fest, and every time I come here I’m reminded why this city has the reputation it does.

    The headlines usually focus on celebrities, athletes, and million-dollar collectibles. Mine start a little earlier—before sunrise, with steel, forklifts, coffee, and 30,000 steps a day.

    This wasn’t a vacation. It was work. The kind of work our industry understands.

    I stayed in Hell’s Kitchen, and it was probably my favorite part of the trip. Not because it was polished—it wasn’t. It felt gritty, loud, crowded, and alive. Walking those streets, I couldn’t help but think about all the stories I’d heard growing up about New York decades ago. Whether that’s exactly what it was like or not, the neighborhood still carries a rough-around-the-edges character that feels authentic. It’s a place where you keep your head up, keep moving, and mind your business.

    That same attitude carries over into the convention business.

    Inside the Javits Center, thousands of people are doing jobs most attendees will never notice. Carpenters, electricians, freight teams, labor crews, account teams, project managers, operations—everyone pulling in the same direction so that when the doors open, the fans think it all just appeared overnight.

    MSG.

    It didn’t.

    It was built.

    Some days topped 30,000 steps. Between the July heat, long shifts, and constant movement across the building, it almost felt like New York itself was part of the workload. Then, in true NYC fashion, a tornado warning rolled through and changed everyone’s plans, adding another day to the trip.

    That’s live events.

    You can have the best schedule in the world, but eventually reality gets a vote.

    One of my favorite moments was simply walking the city after shift. Grabbing dinner in Hell’s Kitchen, watching people from every corner of the world moving in every direction, then waking up a few hours later to do it all again. It’s exhausting, but it’s also why people fall in love with New York.

    Fanatics Fest is an incredible event, but what sticks with me isn’t just the athletes or the displays.

    It’s the people building them.

    The fans see the show.

    We build the experience.

    #RunTheDamnDock #RTDD #FanaticsFest #FanaticsFestNYC #FFNY26 #BehindTheScenes #EventProfs #TradeShows #LiveEvents #EventOperations #ConventionCenter #JavitsCenter #NewYorkCity #HellsKitchen #BlueCollar #BuiltNotBought #BuildTheExperience #SportsBusiness #Vlog